(Hong Kong, 8 JUNE 2024) “The 8th Hong Kong Kids International Film Festival” (8th KIFF) is returning triumphantly, leading children into the dream factory of films this summer vacation! Co-organized by local non-profit organization 3SPACE and Golden Scene Company Limited, the film festival will take place every Saturday and Sunday in July 2024 (8 days) at PREMIERE ELEMENTS cinema. The KIFF Shorts section will be held from July 6 to August 4 at the KIFF Carnival in ELEMENTS, featuring selected children's short films from around the world. There will also be popular workshops for children to participate in!

 

Hong Kong Film Awards Best Actress, Ms. Jennifer Yu, serves as the festival ambassador

This year, KIFF is honored to have Ms. Jennifer Yu, the current Hong Kong Film Awards Best Actress, as the festival ambassador. Ms. Yu is not only an outstanding actress but also a mother of two children. As a mother, she pays special attention to the development and influence of children's films. She believes that children's films are an important way for inspiring children's imagination and nurturing their creativity.

As the festival ambassador, Ms. Yu is dedicated to promoting the charm of children's films and encouraging parents to accompany their children into the cinema to create a rich and meaningful film experience together. KIFF and Ms. Yu both hope to cultivate children's interest in going to the cinema from an early age, enrich their imagination, and inspire their creativity.

When asked about her "Ambassador's Choice" film for this year, Ms. Yu selected "Robotia." She said, "In 'Robotia,' Bibi's parents force her to learn ballet, disregarding her love for soccer. As a mother, I learned from the film the importance of letting go at the right time and allowing children to explore their own potential."

Co-founder of the Hong Kong Kids International Film Festival, Ms. Winnie Tsang, stated, "The purpose of the film festival is to encourage more children to go to the cinema and enhance their interest in films. The film festival will continue to gather children's films from around the world, allowing children to explore different cultures through films."

Additionally, Creator Natalie Tong shared her journey in creating one of the short films, "Goodbye, until we meet again" during the press conference. She stated "In the process of creation, it feels like I have encountered my ten-year-old self again, rediscovering some emotions that were overlooked in the past. I hope that everyone can gain strength from the short film and understand that fear is not something to be afraid of."